Brand Manager

  • Marketing
  • Cairo, Egypt

Brand Manager

Job description

elmenus is a venture-backed food discovery startup based in Egypt that serves over 1 Million monthly users. We are building a platform that combines a social, visual and personalized experience to help people discover and order the food they will love.


The Brand Manager’s primary responsibility will be to own our communications strategy through coming up with creative ideas to help elmenus grow through different channels (mainly digital) and seeing those ideas to execution. If you’re the kind of person that always floods their friends and team with innovative activation ideas, criticize and appreciate all the latest campaigns and curious to know how they were made and want to be the one driving these well executed ideas, then we have a place for you.

You will tell our brand’s story and drive that story to evolve as we grow. Joining a growing brand like us enables you to evolve the brand from inception and get full creative control that you might not always get at an agency. In addition to that, you get to interact and work with multiple teams like product, technology, support to make things happen.


Requirements

Job Requirements:

  • Establish and refine our Brand Story and Communication Strategy including crafting our UVPs, customer segments, communication channel strategies and brand look and feel
  • Establish and refine our Brand Identity, Tone of voice & Guidelines
  • Create, execute and launch continuous creative campaigns to serve our Brand Story
  • Come up with creative ideas and initiatives to virally grow the brand and help us reach our target segments
  • Execute campaigns to activate early adopters and die hard foodies
  • Own our Acquisition and Retention numbers
  • Overlook our brand positioning across all channels

What makes you fit for this role:

  • 3+ years of experience managing brands in any capacity (brand management, account management or creative in an agency)
  • Experienced in using analytical tools
  • You’re a great story teller
  • You have difficulty stopping creative ideas from running in your mind, but also know when it's time to execute
  • You have previous experience executing campaigns through different channels (Online, Social Media, Offline and on Ground)
  • Experience working at or managing agencies is a plus
  • Are you a passionate foodie? huge plus